Based on the memory of a nightclub and drawing on cinematographic inspiration, Bertrand Lamarche’s miniature models become monumental in the neon light of projectors. Lamarche employs phrases like “PIT OF NARCISSISM” and “SWALLOWED” to tap into the consumerist culture of language, speaking to the viewer. We are not only spoken to but also watched (in the very act of perceiving) by the projector, which reacts to presence and is sensitive to movement. As visitors slip through the space between it and the model, the colors of the images flash and change. Electric green morphs to sky blue and then to orange, in a reverberating echo that connects the viewer to the location in Larmarche’s mind’s eye.
